CURTIGGHIU
A continuing visual design collaboration across physical and digital touchpoints, extending an established identity through print, communication materials, in-store applications and motion.
A recognisable language,
built to travel.
The work develops recurring elements of the Curtigghiu language - yellow and charcoal, bold typography, cut-out photography and colloquial copy - across different formats without forcing every application into the same composition.
Design that becomes
part of the table.
Printed pieces are treated as active touchpoints rather than decoration: games, menu access, local language and playful prompts turn the tabletop into another place where the brand can speak.
From file
to physical space.
The case study keeps real-world photographs alongside presentation images: execution, scale and context are part of the design, not an appendix to it.
The same voice,
now in motion.
Short-form advertising extends the graphic language into movement, using pacing, typography and food imagery to retain the same recognisable character on screen.